🎨 Brand Discovery Assistant

Let's uncover your brand's personality and create a roadmap for your perfect website. This takes about 5 minutes.

Getting Started...
1
Module One

🎯 Brand Personality Profiler

Let's discover your brand's core personality. Think of this as a Myers-Briggs test for your business - these answers will guide everything else we create together.

Question 1 of 5

Do you want your brand to feel more formal or casual?

πŸ§‘β€βš–οΈ
Formal
Professional, trustworthy, established
β˜•
Casual
Relaxed, personal, conversational
Question 2 of 5

Do you lean more warm or neutral?

🧑
Warm
Cozy, personal, welcoming
🀍
Neutral
Clean, modern, timeless
Question 3 of 5

Should it feel minimal or expressive?

πŸ”²
Minimal
Simple, focused, uncluttered
🎨
Expressive
Artistic, unique, eye-catching
Question 4 of 5

Do you serve a tight local niche or a broad audience?

πŸ“
Local Niche
Tight-knit, neighborhood focused
🌐
Broad Audience
National or online reach
Question 5 of 5

What's more important: trust, energy, or beauty?

🀝
Trust
Dependable, experienced, safe choice
⚑
Energy
Dynamic, cutting-edge, exciting
🌸
Beauty
Aesthetic, premium, crafted
2
Module Two

πŸ—£οΈ Voice & Tone Builder

Now let's find your brand's voice. How do you naturally talk about your work? This will shape all your website copy and messaging.

Your Introduction Style

How would you introduce yourself at a networking event?

Pick the style that feels most natural to you

🌿
Natural & Specific
"Hi! I'm Maria. I do lashes and brows in Ogdenβ€”my thing is low-maintenance, natural-looking beauty."
πŸ’ͺ
Confident & Outcome-Focused
"I help clients feel confident, starting with a great haircut."
πŸ”§
Direct & No-Nonsense
"I'm the guy you call when your car won't start, and you need it fixed fastβ€”no runaround."
Tone Calibration

Fine-tune your communication style:

Move the slider to find your sweet spot

🀝 Plainspoken 😊 Friendly 🎯 Clever πŸ§‘β€βš–οΈ Serious
Greeting Style

Which greeting sounds more like you?

This will set the tone for your entire site

πŸ‘‹
Professional Welcome
"Welcome, let's get started"
😊
Casual Greeting
"Hey, glad you're here!"
Your Elevator Pitch

Write your ideal elevator pitch (optional):

Feel free to edit our examples above or write your own from scratch

3
Module Three

πŸ“Έ Visual Style Profiler

Time to create your visual moodboard! These choices will determine your site's photography style, layout feel, and overall aesthetic direction.

Photography Direction

What photography vibe matches your brand?

This will guide the style of photos we use throughout your site

πŸ“·
Real-life & Authentic
Candid, unpolished, genuine moments
β˜€οΈ
Soft Natural Light
Warm, inviting, naturally lit
πŸ’‘
Clean Studio Style
Professional, crisp, controlled
🌈
Vibrant & Bold
High energy, saturated colors
⚫
Black & White
Timeless, classic, focused
Layout Energy

What layout energy fits your brand?

This determines how your content will be structured and paced

🧘
Calm & Wide-spaced
Lots of breathing room, peaceful
⚑
Fast & Punchy
Quick impact, action-oriented
πŸ“°
Editorial Style
Magazine-like, structured content
πŸ–ΌοΈ
Gallery-like
Visual showcase, portfolio focus
πŸ”§
Utility-focused
Function first, get things done
Content Density

How much text should your site have?

Finding the right balance between information and visual impact

βœ‚οΈ
Minimal Text
Just the essentials, visual-focused
πŸ“„
Normal Amount
Balanced text and visuals
πŸ“š
Information-Rich
Detailed explanations, FAQ-heavy
4
Module Four

βœ… Content Strategy & Messaging

Let's nail down your core messaging and site structure. This is where we translate your brand personality into actionable website content.

Hero Message

What must visitors know within 5 seconds of landing on your site?

This becomes your homepage hero message - make it count!

Social Proof

What do people say when they recommend you?

These real client voices will become powerful testimonials on your site

Contact Strategy

How do you want people to contact you?

This determines your primary call-to-action and contact setup

πŸ“…
Online Bookings
Schedule appointments directly
πŸ“ž
Phone Calls
Prefer to talk first
πŸ’¬
Messages/DMs
Text, email, or social media
πŸ“
Contact Forms
Structured inquiry forms
Business Details

Do you need to show business hours prominently?

Some businesses need this front and center, others don't

πŸ•
Yes, Very Important
Clients need to know when to reach me
πŸŒ™
Not Really
I'm flexible or work by appointment
5
Your Complete Brand Profile

πŸŽ‰ Brand Summary & Website Roadmap

Here's your complete brand profile and actionable roadmap for your perfect website. Everything you need to move forward with confidence!

Your Brand Archetype

Your unique brand personality description will appear here...

🏠 Your Homepage Layout

Your Business Name
Hero: "Your key message"

Structure: Your layout recommendation will appear here

🎨 Your Visual Style

Colors

Typography

Photography

Photography style description will appear here

πŸ“ Your Messaging Strategy

βœ… Project Checklist

πŸ—£οΈ Your Brand Voice

Get Your Complete Brand Guide

Download your brand summary or send it directly to Angie to start your website project.